Social media has become a necessity in society’s daily life. It allows us all to keep in contact with one another with just a couple of taps or swipes and can provide a constant source of entertainment to its users. It can make people feel “sociable” regardless of their current situation
what caused the rise?
Technology
Technological advances have revolutionized the ways in which humans communicate. Technology lends itself well to social media and is now used in presentation software, groupware, messaging systems, telecommunications networks, Voice over Internet protocol communications, videoconferencing, social networks, online chats, interactive message boards, websites, blogs and most other forms of social interaction
Increase in smart phone
In the early days of social media, the only ways to access the channels was via the websites themselves. As more and more people were going mobile, mobile sites were built to support the change, and not long after that, platform-specific apps were being produced.
History of social media
what are the top social media platforms
How to do marketing through these platform
Social Media Function
- Social networks—Connect with people
- Media sharing networks—Share photos, videos, and other media
- Discussion forums—Share news and ideas
- Bookmarking and content curation networks—Discover, save, and share new content
- Consumer review networks—Find and review businesses
- Blogging and publishing networks—Publish content online
- Interest-based networks—Share interests and hobbies
- Social shopping networks—Shop online
- Sharing economy networks—Trade goods and services
- Anonymous social networks—Communicate anonymously
CONCLUSION
Social media is important for business is an essential piece of your business marketing strategy. As communication and engagement with customers is one the ways to win their attention and convey them your brand message.
These platforms help us to connect with your customers, increase awareness about your brand, and boost your leads and sale. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty.
Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand
Secondly social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. It also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website.
Most importantly, Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility.
Ernest (digital marketing blog) 
Which function is the better way to attract attention from your consumers? And if you were to use a platform to target young adults, which platform will you choose?
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Hi Jacey, thanks for the comment!
I personally producing shareable content is one of the more efficient to attract attention! As viral marketing has always been the fastest way to send your message across in the shortest amount of time! A good example will be the “share a coca cola campaign”
if you’re targeting young adults i will recommend you to use “Snapchat:
Based on a research, Snapchat surpassed Facebook as the most popular social network among US teens. Snapchat will continue to add users ages 12 to 17, while Facebook will continue to lose users in that cohort. In fact, we estimate Snapchat will add 1.2 million new users in that age group by 2022, while Facebook will lose 2.2 million.
Snapchat has been more popular than Instagram among US teens for years. In 2018, 16.4 million 12- to 17-year-olds will use Snapchat, compared with 12.8 million for Instagram. Snapchat will remain dominant among teen users through 2022.
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Hello Earnest, I totally agree with you on the benefits of social media marketing that you have mentioned in this post. I think the first and foremost reason to why brands these days have priorities social media, as one of their marketing channel is due to it low cost. To all business, cost is always the key considerations shaping their strategies. The relevance of social media in marketing lies in the possibility to delivery marketing messages equally, or even more effectively than traditional media channel with minimal cost. At the same time, the reach and penetration of social media marketing is unparalleled by traditional media. I think this alone has given social media marketing the absolute advantage over other form of media.
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Interesting post! Social media marketing is indeed an important part of digital marketing. However, these advertising strategies can be annoying to smart phone users. I personally think that the increase in YouTube ads over the years have discouraged me from watching YouTube videos (https://www.androidauthority.com/youtube-tv-masthead-ads-1031436/). What do you think? Are you bothered by the advertisement overload in social media platforms?
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Hi Shengkai, i understand where you’re coming from! social media should be a platform for you to stay connected and socialize with your friends and family! it can be annoying at times but somehow we are very familiar with the “annoying” ads!!!
For example, we will remember the same old advertisement that appear before every youtube video that we watched.
That 15- 30s ad did bothered me… but what i find it amazing is the fact that it is so efficient in forcing information into our brain without us knowing it!
Yes, from a user point of view social media ads are annoying but we cant deny that it is super effective!
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Hey, I totally agree with you on those factors that causes the rise in social media marketing. Social media has became a vital part in everyone’s daily lives that is a channel/platform for human’s interaction, social circles.
I guess with the advancement of technology, companies/brands have to resort to advertising on social media platforms because that’s where everyone is at now! However, on a side note, this could be a negative experience for companies/brands who do not know how to utilize social media well.
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